It can be argued that the use of stock prices of publicly-
1. Publicly held companies, whose stock is listed on the major exchanges,
are usually much larger than the closely-
appraised. This difference is size raises serious questions as to whether
the two are, in fact, comparable.
2. Prices of publicly traded stock reflect the sale of very fractional
ownership interests. On the other hand, the Appraiser’s objective is
usually to estimate the market value of a major ownership interest,
frequently, one hundred percent ownership of the closely held Business.
3. Selecting appropriate publicly traded companies is tantamount to guess
work, and, thus, cannot be relied upon.
4. The price to earnings ratio represents the ratio of a current stock to an
5. Probably the greatest fallacy of attempting to use publicly traded stock
prices to estimate the value of a closely held Business lies in the
psychology of the investor. The potential for a closely held Business is almost always concerned
with the anticipated performance of the Business itself.
Of course, it is sometimes argued that the trend of stock prices of a publicly held
company is strongly influenced by the company’s performance. However, it is demonstrable
that, whereas this does tend to be true in the long run, there are many influences
on stock that tend to be of short-
Still another source of market data is, of course, information on actual sales of companies, such as the subject, in the Appraiser’s local community. It is unlikely, however, that there will be enough information available on sales similar to the subject to provide a statistically sound basis for estimating the Business’s market value. However, as mentioned above, when analysis based on research on potential buyers for this kind of investment is made, important insight into what a buyer is willing to pay for a particular Business can assist the Appraiser in determining an accurate opinion of value. This analysis must include such factors as industry risk, the local and national economy, competition, barriers to entry, and the future potential of Greeting and Name.